Trade press work and content marketing for B2B companies.

We do what we do best. We understand B2B companies with products requiring explanation. And we deliver precisely what you need: informative and inspiring content  so that you set yourself apart from your competitors. Our clients profit from specialized knowledge, our consulting and text competence, and naturally also from our outstanding contacts to specialized journalists.

Click  here, to see who we have implemented our services for successfully.


Always on a solid professional foundation. Always with a strategic aim.

Successful communication is always based on a carefully planned strategic concept. Together with you, we analyze your current status quo, identifying strengths and weaknesses, evaluating opportunities and risks. We then develop messages specifically for your target group, select suitable communications channels, and prepare concrete action and topic plans. While always keeping our focus on your personal and financial targets. And, naturally, we agree on realistic communications targets.

Would you like to get to know our consultants? Meet our team here.

Wir beraten Sie. Fachlich fundiert und strategisch ausgerichtet.
Fachpressearbeit ist unser Leistungsschwerpunkt.

Press relations

We understand journalists. And we know their requirements.

There are more than 400 relevant trade journals for logistics, industrial and capital goods, steel as well as IT in Germany. And there are several thousand international publications. We know them all: the responsible editors. What the different magazines focus on and what their requirements for publication are. This allows us to edit your content specifically for the standards of the trade press and its readers. All texts are professionally researched, optimally prepared for publication in terms of language and content and form and delivered ready for print and on time. That's how successful press work functions.
We have specialized in the following B2B sectors in our press work:
logistics, capital goods, industrial goods, manufacturing and steel.

Press work Logistics

Press relations work in Logistics has been a main focus of the work of additiv pr since the agency's founding in 1998. More than 15 of our current clients are to be found in this B2B segment. Among the reference customers who have been with us from the very beginning are the warehouse experts Ehrhardt + Partner. We support many small- and medium-sized intralogistics companies today, but also international groups like the Japanese material handling experts, Daifuku, Egemin, a Belgian general contractor, and UniCarrier, a Japanese forklift manufacturer. We also work for logistics planners, warehouse software and warehouse technology suppliers as well as logistics service providers. As part of our press work in Logistics, every year we are responsible for the activities surrounding around 20 trade fair presentations, at LogiMAT, Transport Logistic and at CeMAT, among others. We also organize ten press events every year in Logistics.
We will be happy to provide more information about our work in Logistics. Just ask.

Seit der Agenturgründung ist additiv pr auf Pressearbeit für Logistik spezialisiert.
Pressearbeit für Investitionsgüter gehört ebenfalls zu den Kernkompetenzen von additiv pr.

Press relations Capital Goods

Public relations for capital goods is also one of the core areas of competence of additiv pr. We currently support ten clients in this sector. Among our core clients since 2001 is the long-bar und sheet metal specialist Remmert, and since 2011, tube bending machine manufacturer Schwarze-Robitec for whom we handle all international press work. For many of our clients in the Capital Goods press relations segment, we are responsible for all press relations at the industry trade fairs Hannover Messe, AMB, EuroBLECH. We also organize regular editorial visits and exclusive press talks for these industrial clients.
We will be happy to provide more information about our work in Capital Goods. Send us an email.

Press relations Industrial Goods

We have been working in the Industrial Goods press relations segment for many years. Our reference customers include, for example, EMKA Beschlagteile, a producer of locking technology featuring a modular design, and VOSS Fluid, a system manufacturer of hydraulic coupling technology. We handle all PR work for both companies when they exhibit at Hannover Messe. For EMKA, we are also responsible for international press relations and content marketing. The requirements of our work for industrial goods is comparable to that of our work in the capital goods sector. Find out more about our references in this segment here.

Do you wish to receive more information? Please contact us.

Pressearbeit für Industriegüter gehört zu unseren Schwerpunkten im B2B-Bereich.
additiv pr unterstützt Maschinenbauer bei ihrer Pressearbeit.

Press relations Manufacturing

We have vast experience in manufacturing. In addition to the saw experts Kaltenbach, our list of references includes the Rückle Group, a provider of rotary table systems for machine tools. In order to create the classic types of text needed in press work for Manufacturing - press releases, white papers, user reports - on time and affordably, we recommend that our clients invest in a one-day product training session for their consultant. This noticeably reduces the amount of briefing, coordination and correction needed on every text project.
Would you like to know more about this topic? Just ask.

Press relations Steel

We acquired our first reference customer in the Steel press relations segment in 2003: the steel trading company Günther + Schramm located in southern Germany. Three years later, their parent company, SCHMOLZ + BICKENBACH AG, commissioned us with their trade press work. Subsequently, we also work with special steel producer Steeltec and the DIHAG Holding foundry group, the parent company of eleven foundries. Part of our job is journalist discussions at the trade fairs Tube, wire, HMI, and EuroBLECH. As a PR agency, we have acquired a vast store of knowledge in the competence area Steel press relations. We compose trade articles on new materials and prepare studies, guidelines and surveys on the subject of outsourcing.
Would you like to know more about this topic? Send us an email.

Für Unternehmen aus der Stahlbranche übernehmen wir die Fachpressearbeit.

Content Marketing

High-quality content. Direct and convincing communication.

Your company produces content around the clock. The only problem is no one does the research and communicates the content. That's why we ask the right questions and listen carefully to the answers. It's how we discover your stories or your product's story and develop relevant content. Content that is communicated to your target groups and on the appropriate channels via defined online and offline channels and which is always put into the right context. Exciting and interesting and consistent with your communications strategy. It is how we ensure that you always communicate what's important to the right people.

Wir entwickeln aus Ihren Stories zielgruppen- und kanalspezifisch aufbereiteten Content.

Media Relations

Wir kennen Ihre thematischen Anforderungen und haben den Kontakt zu allen relevanten Journalisten.

Constantly in contact with all relevant trade journalists.

By focusing on the topics of logistics, capital and industrial goods, steel and IT, we are not only familiar with the specific requirements of the editorial staff at trade journals. We also know almost all of the journalists personally. That makes cooperation easier and gives you the option of positioning your company and your product optimally in the trade press. We can function as your external press office. One of our most important tasks is the arranging of personal meetings with journalists - at trade fairs, press events and conferences or within the framework of editorial meetings.

Would you like to find out more about the specific requirements of trade journal editors? Click hier.

Internationale PR

You're delving into new markets. We can help.

Other countries, other customs. It's also true for B2B communication. We know what international trade press work requires and support you as you delve into new markets. From Germany. Or through our network with a local partner. Developing international press distribution lists, coordinating specialized translation agencies, and operational handling is just part of what we do.

Continue reading here, to find out who we work with around the world.

Sie erschließen neue Märkte. Wir begleiten Sie kommunikativ.

Social Media

additiv pr berät Sie für einen strategischen Start in den sozialen Netzwerken.

Good advice for your launch in social networks.

Together with our clients, we address the subject of social media strategically. We analyze the conditions for successful social media communication. We define targets, target groups and relevant platforms and help you set up your own social media team. We also support you to develop authentic and relevant content with your staff.

Would you like to find out more about social media for B2B? Just ask.


Customized trade press media watch

A constant media watch is an important part of successful B2B communication. We continuously document your publications, regularly monitor the implementation of your communications targets and provide you and us with an optimum overview of the status quo and the ROI of your press and public relations work.

Consult  us about our results. We look forward to talking to you.

Maßgeschneiderte Beobachtung der Fachpresse

Corporate Publishing

Für Unternehmenspublikationen liefern wir alles aus einer Hand: Konzeption, Redaktion, Realisation.

Concept, editing, print. We offer you a corporate publication package from a single source. We provide advice and a concept. And with well-crafted content, our editors ensure that readers like reading your information material. On layout and implementation, we work closely with selected design and graphics agencies. We also coordinate your print publication with your existing ad agency. This ensures that the result is of the highest quality from service providers you know and trust. Let us send you more information about this offer. Send us an e-mail.