Founded in 1966, the forklift expert Schöler Fördertechnik AG, headquartered in Rheinfelden, Germany, today employs more than 350 people at a total of seven locations. The medium-sized company is one of the largest dealers of Linde Material Handling GmbH and market leader in its sales area, which covers almost the whole of Baden-Württemberg.
The aim of external communication is to continuously increase awareness in the sales area. The Schöler brand is to be established as a complete supplier of industrial trucks and manufacturer-independent customer service. Particularly locally, the task is to promote the image of the socially committed family business.
The press work of Schöler Fördertechnik AG is based on two pillars: Trade press work and local press work. Targeted product and company announcements are sent to selected distributors. Local events in particular play a central role in communication.
This continuous press work ensures a high degree of awareness and the positioning as an expert for forklift trucks. Schöler is regularly represented in the relevant local media. The company is perceived as a family business that comprehensively assumes its social responsibility. Schöler is represented in the specialist media with the specific topics of a premium forklift dealer.