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Task

Compressed air is a cross-sectional technology that is used in many industries. The topic has been on the agenda of additiv pr since 2016. In addition to the German and international trade magazines, the local and business press in Germany are also the focus media. The central task is to further expand BOGE's position as a leading supplier of future-oriented and customer-specific compressed air solutions. In addition to sales-supporting product communication, the programme also includes strengthening the regional employer brand.

Solution

BOGE is shaking up the world of compressed air with new concepts and innovations – this is the path taken by the compressed air supplier in its public relations work. On the basis of a strategic communication workshop, a target-group-specific action plan was drawn up for press relations and content marketing. additiv pr uses the entire range of communication measures in order to reach customers and local interest groups: from print and online PR to trade fair communication and homepage news. In order to illustrate the competence and customer benefits, exclusive user reports and specialist articles are among the top text types.

Result

BOGE counts more than 300 publications in the first year of cooperation with additiv pr. 90 percent of the publications were achieved in the trade press, 30 percent of which appeared internationally. The number of multi-page publications is very high. This results in a media equivalent value that exceeds the customer's budget by a factor of twenty. BOGE is a popular interview partner for the media.