The agency's task is to further develop the company's image and to noticeably increase the awareness of the LYDIA voice suite through strategic press work and content marketing. The product LYDIA should be repositioned in existing and new markets. This task requires comprehensive consulting and continuous customer support.
Today, press relations are implemented on the basis of clearly defined measures and action plans. The agency continuously supports the client with a team of experts consisting of consultants and editors. In the course of the repositioning, a clear picture of topsystem is drawn today in press work and trade fair communication, which is clearly distinguishable from the competition. The topics of the press work are taken up in the context of content marketing and reused according to channel and target groups.
In the first year of cooperation, topsystem achieved over 100 publications and held personal discussions with almost 30 trade journalists about its own products and the company itself. As a result, the general presence in the trade media has increased significantly. Now there are firmly defined process sequences and a measure planning, which make a long-term quality management of the PR work possible.