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SCHMOLZ + BICKENBACH Group

Since 2006, SCHMOLZ + BICKENBACH has been working together with additiv pr in the field of trade press relations. With a focus on the production of customer-specific special steel solutions, the group today employs around 9,000 people worldwide and operates its own production and distribution companies in 35 countries. Target markets include the automotive industry, the energy sector, aviation and mechanical engineering.

Task

The current task is to further expand the Group's positioning as a solutions provider in the special long steel sector. Targeted measures in the trade press are aimed at strengthening the image of the steel group as a technology leader.

Solution

In line with the corporate strategy of SCHMOLZ + BICKENBACH, additiv pr prepares an annual action plan that takes all activities of the six business units into account. On this basis, the specialist media in the target markets are strategically supplied with information on new products, technological expertise and application examples. In addition, additiv pr accompanies the communication to important trade fairs, such as the "wire". In personal discussions with the trade journalists, the agency provides information about the Group's expertise and launches new texts and topics.

Result

SCHMOLZ + BICKENBACH is regularly present in the relevant trade media as an expert for special steel. The number of publications has increased successively in recent years. User reports and technical articles are usually published over two pages by the A media. Press work on trade fairs is also successful, with an average of 30 publications for one press release.