Hubtex Maschinenbau GmbH is an international developer and manufacturer of custom-built industrial trucks, sideloaders and special equipment for transporting long, heavy and bulky goods. Founded in 1981, Hubtex has its headquarters in Fulda, Germany, and subsidiaries in France, England, Belgium, the Netherlands and the Czech Republic.


In 2015, Hubtex entrusted additiv pr with the task of increasing awareness on the international markets. The primary goal was to use trade press relations and content marketing to further advance Hubtex's positioning as a leading manufacturer of custom-built industrial trucks.


In the beginning, additiv pr developed a communication concept based on a workshop as well as a continuous action plan for the company. In order to promote image building and to give Hubtex a "face" among the trade media, additiv pr initiated editorial visits with tier 1 media.  . In addition, additiv pr expanded its personal contact to the national and international journalists through press meetings at the central logistics trade fairs "LogiMAT" and "CeMAT".


After less than a year, the intensified contact with trade media, the trade fair appearances accompanied by the press and a noticeable increase in the number of trade and user reports show first positive results: around 40 journalist meetings at CeMAT Preview and more than 120 publications in German tier 1 and tier 2 media.