!!!!!!

Günther + Schramm

Günther + Schramm is Southern Germany's leading system service provider for steel, stainless steel and aluminium. The company employs around 180 people at its four locations in Oberkochen, Königsbronn, Mannheim and Stuttgart and supplies around 2,000 active customers from the mechanical and tool engineering, mechanical processing and electrical engineering sectors.

Task

For over ten years, additiv pr has been responsible for press relations at Günther + Schramm. The overriding goal to this day is to position the company as an innovative and competent system service provider in the market that offers its customers much more than just trading steel – regionally and nationally.

Solution

The focus of the trade press communication is on the individual service areas that clearly differentiate Günther + Schramm from its competitors. Specific user reports, specialist articles and studies on material and process logistics, contract manufacturing, metal trade and online portals are placed in selected specialist media to strengthen the image of Günther + Schramm as a system service provider. Local media also regularly receive information on training or internal company topics. In addition, additiv pr designed the PROFiLE newsletter, which is sent out to customers three times a year.

Result

Günther + Schramm has established itself as a leading systems service provider in a demanding market environment. Trade media take up Günther + Schramm's specialist articles on a large scale – usually on two or more magazine pages. At the same time, the number of prints is continuously increasing. Günther + Schramm receives concrete inquiries from customers due to press articles and PROFiLE. The regional press work supports the image as a training company and innovative employer in the region.