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Goodman

The Group is a developer, investor and manager of logistics real estate on five continents. The company is listed on the Australian stock exchange, employs over 1,000 people worldwide and is one of the market leaders in Germany.

Task

With numerous new developments for prominent customers, the Goodman Group has quickly taken a leading position in the German market. The task was to establish the company in Germany as an opinion leader that sets new topics and drives them forward.

Solution

On the basis of a strategic communications concept, Goodman was positioned as a strong opinion leader in logistics real estate. Important measures included personal discussions with selected journalists, interviews, exclusive real estate tours, press conferences and the company's new video platform. All PR measures were closely interlinked to create a targeted theme setting.

Result

With over 600 publications per year, Goodman has a great response in the German press as an expert for logistics real estate. In addition to leading trade media, the company is also well known by business journalists and national daily newspapers.