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EMKA Beschlagteile

EMKA is the world market leader for locking technology for industrial and server cabinets. With nine production sites and over 1,400 employees, the company supplies 46 countries all over the world.

Task

The EMKA Group has over 15,000 articles in its product range and generates the majority of its sales in international markets. Therefore, the overriding goals were: to make new products known in Germany and to stage them for other important countries.

Solution

Through a critical definition of the product highlights in different business units and the development of a strategic topic plan, communication in seven languages was tailored exactly to the respective target media. In order to reach designers and buyers quickly and directly, we established a strategic content marketing.

Result

Today, EMKA reaches its target groups via a wide variety of channels. In the trade press, the number of publications almost doubled in the second year of cooperation.