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Ehrhardt + Partner

Since 2001, additiv pr has been implementing the press and public relations work for the warehouse expert Ehrhardt + Partner Group. The awareness of the company and its solutions among experts is correspondingly high. At LogiMAT 2014, one of E+Ps numerous product innovations received the "Best Product LogiMAT 2014" award.

Task

In order to optimally communicate the award, additiv pr developed a comprehensive content marketing campaign with targeted measures before, during and after the trade fair. In addition to accompanying press work and journalist support at the trade fair, the focus was on live communication during the event.

Solution

The award ceremony at the trade fair, the subsequent press conference with more than 60 trade journalists and the visit of a Minister of Economic Affairs to the trade fair stand – these and other topics were communicated on the specially set up microsite and via the company's own social media channels. additiv pr supported E+P in preparing the content of the press conference and the realisation of corresponding print publications. After the trade fair, local media houses have published the topic many times.

Result

The E+P campaign "Best Product" was convincing: More than 25 media houses have published articles about the award ceremony. After the press conference, 16 journalists visited the exhibition stand for a personal discussion, including six editors from international trade media. Compared to the previous year, the number of publications increased significantly: Ehrhardt + Partner Group achieved more than 150 publications in 2014.