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PR agency for B2B communication.

We love B2B. And we understand companies from the logistics, mechanical engineering, industrial and capital goods, steel and IT sectors. At first glance, this seems enormously specialized. But it is really exciting and helpful in the cooperation with our customers. At least if, like us, you focus on press relations and content marketing.

1.

We convince with know-how

Our PR consultants have real content competence: they are proven experts for production and logistics operations, understand materials and new technologies, know complex production processes. Thus, the ongoing coordination of content between you and us is reduced to a minimum. The result is understandable and convincing content.

2.

We advise and write

Editing and consulting are not separated in terms of personnel, why should they? Your personal contact is not a writer, but an experienced PR consultant who can do both. His team partner also knows your project and is permanently involved in all important editorial and consulting processes. This is how we ensure the consistently high quality of our communication services.

3.

We know your specialist media

Sure, that's what any PR agency tells you. So why shouldn't we... Through our thematic focus on logistics, industrial and capital goods, steel and IT, we have permanent contact with all important specialist journalists and know their requirements down to the last detail. With us, you can expect more than 25 journalist support services at trade fairs each year, around ten press conferences as well as countless press talks and many thousands of telephone calls. You can find more information about personal contact with journalists on our Youtube channel.

4.

We work strategically

Here we go: Five press releases, two case studies and possibly two kilos of technical articles – and that’s your trade press work done. It was that simple in 2005. Today, successful trade press communication requires a strategic foundation. In order to communicate your contents in a target group- and channel-appropriate way, we start with a comprehensive analysis of your previous communication. Then we develop a target-oriented communication concept with specific measures and topic planning according to your requirements. This is the only way to clearly differentiate yourself from your competitive environment.

5.

We are courageous

Success comes to those who leave well-trodden paths and jump over their shadows. We know what is realistic in the field of trade press communication and how to tread new paths with correctly prepared content. Talk to us about it. Together we will develop a convincing communication solution that will help your company move forward.

6.

And another thing: you can trust us

Just give us a call and convince yourself. We will put you in touch with a reference customer in your industry. Ask us specifically: What is our know-how, what are the consultants like and how successful is the customer through our work? And then we will take care of your project confidentially.

additiv pr

additiv pr is one of the most experienced German PR agencies in the field of industrial communication. We advise, write and develop communication concepts for products requiring explanation and complex solutions. We have been owner-managed since 1998 and work from our agency location in Montabaur.

 

Our customers are mostly medium-sized. And have comparable requirements. But also globally active corporations commission us with their trade press communications. Online and offline. In German-speaking countries and on international markets.

Our content experts

100 % authentic, eloquent and full of passion for good texts. Our team has many different minds, personalities, lots of creativity and humour. Convince yourself.

Jochem Blasius

Founder & Managing Partner with a soft spot for industrial design and cars

Jochem Blasius

Studium:

German Studies, Politics, Media Communication in Koblenz and Trier

Stationen:

Radio Ropa Info, RTL-Radio, various advertising and PR agencies

additiv pr seit:

1998


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Good B2B content is more than a collection of data and facts. It convinces, inspires and creates clear differentiating features compared to the competition. That is our goal.

«

Ellen Blasius

Founder & Authorized Officer, quite married to the agency and name-giving

Ellen Blasius

Studium:

various... degree as graduated psychologist at the University of Trier

Stationen:

Pfizer Deutschland GmbH

additiv pr seit:

1998


»

Professional press work for B2B requires a well-trained and motivated team. That's what we have.

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Marius Schenkelberg

Senior Account Manager: loves writing, cooking, dogs and Mainz 05

Marius Schenkelberg

Studium:

German Studies / Linguistics and Political Science in Mainz

Stationen:

Marketing & PR Agency Sprengel & Partner (2008 – 2017), Rhein-Zeitung/WZ editorial office (2006 – 2008), ZDF („Hallo Deutschland“ - 2006)

additiv pr seit:

2017


»

Modern PR means communication on all relevant channels. In today's complexity of these channels – from classic trade journals to blogs to social media – you need a compass that knows the direction in which you should communicate. We are that compass!

«

Jan Leins

Nature-loving Senior Account Manager with the urge to move

Jan Leins

Studium:

Literature, Culture and Media in Siegen, Distance Study Public Relations in Berlin

Stationen:

Department of Culture Hachenburg, Press Spokesmen City Administration Bendorf/Rhine

additiv pr seit:

2017


»

Efficient communication requires strategic planning. For products in need of explanation, the clear, precise formulation of messages is essential. With our tailor-made concepts and texts as well as intensive consulting, we increase the awareness of our customers among their target groups.

«

Juliane Gandert

Senior Account Manager with theatre subscription

Juliane Gandert

Studium:

Theatre Studies, German Studies and Philosophy in Leipzig, Bayreuth and Basel, Distance Study Public Relations in Heidelberg and at the Danube University in Krems

Stationen:

Mitteldeutscher Rundfunk, PR agency in Dublin, marketing in a medium-sized technology company

additiv pr seit:

2010 - 2014, 2016


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To "spread" messages in the hope that they will be perceived by the target groups – that was yesterday. Today, only those are heard who have something interesting to say and who place the relevant knowledge in the right place at the right time. That's where we come in.

«

Maximilian Schütz

Travel-loving Senior Account Manager with great sports fascination

Maximilian Schütz

Stationen:

Marketing- & PR Agency Sprengel & Partner (2012 - 2017), Magmapool Sales & Marketing Services AG (2017 - 2018)

additiv pr seit:

2019


»

B2B content must grab readers. Because topics need attention to unfold their effect. It is not just a matter of conveying some kind of message, but a concrete message to the target audience. With this aspiration, we accompany companies into the future of communication.

«

Nils Heinen

Account Manager with a great sportsmanship

Nils Heinen

Studium:

Media Studies and Europe in Global Change in Siegen, Distance Study Public Relations in Heidelberg and at the Danube University in Krems

Stationen:

Rhein-Zeitung, Press Office SSI Schäfer, Football Association Rhineland

additiv pr seit:

2015 - 2019, 2020


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Successful communication generates attention. With highly specialised expert knowledge and the necessary creativity, we help to make products that require explanation more understandable. This is how we support the success of our customers in the long term.

«

Theresa Mies

Account Manager & Trainee Program Manager with a penchant for exciting stories

Theresa Mies

Studium:

German Studies, History and Cultural Studies with focus on Media Studies in Marburg and Koblenz

Stationen:

Ziegs plus Müller – Die Marketing Agentur, Mittelrhein Verlag, 1&1 Internet SE, Verlag für Anzeigenblätter

additiv pr seit:

2017


»

Finding the right words: this is indispensable for conveying messages in PR and journalism. In trade press work, the main aim is to make the unique selling points of our customers clear.

«

Marion Ziegler

Account Manager & Content Strategist with a knack for writing and an eye for detail

Marion Ziegler

Studium:

Communication Studies and Film Studies B.A. and Journalism M.A. in Mainz, Paris and Memphis

Stationen:

Rhein-Zeitung, Deutsche Presse-Agentur, ZDF tivi.de, Frankfurter Rundschau

additiv pr seit:

2018


»

Companies from industry, logistics, steel and IT are full of exciting stories that want to be discovered - and told. This requires a desire to discover and to explain. We have both. In addition, we research in love with detail, write precisely and give advice full of zest for action.

«

Anja Ehrmann

Senior Content Manager with enthusiasm for choral singing

Anja Ehrmann

Studium:

Graduate engineer in environmental protection (FH) in Bingen

Stationen:

Umweltkontor Renewable Energie AG, EW Medien und Kongresse GmbH, LokalAnzeiger Lahn-Post

additiv pr seit:

2017


»

For me, writing good articles means translating complex facts into comprehensible and structured texts that are heard by the target group.

«

Bastian Zimmer

Junior PR Consultant with a passion for writing

Bastian Zimmer

Studium:

Communication Studies and Political Science in Mainz

Stationen:

ZDF

additiv pr seit:

2017


»

A message that offers added value remains memorable. In order to be remembered by as many addressees as possible, PR messages should be particularly complex.

«

Svenja Meurer

Content Manager with a penchant for good books

Svenja Meurer

Studium:

German and English Studies (B.A.), Comparative Literature (M.A.) in Bonn

Stationen:

RTL, Verlag für Anzeigenblätter

additiv pr seit:

2019


»

Classic trade press work is a thing from the past. For contemporary B2B communication, the content must be tailored to modern media and the interests of the buyer personas. This task is more than exciting for me as content manager.

«

Inga Movsisyan

Junior PR Consultant with a soft spot for languages and independent movies

Inga Movsisyan

Studium:

English and Russian Studies and Business Administration in Giessen, French and Behavioural Studies in Edinburgh

Stationen:

Koblenz-Touristik, Literarisches Zentrum Gießen

additiv pr seit:

2020


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Subject-specific expertise, sense of language and creativity are of great significance for us. That way, the creation of comprehensible content with added value succeeds.

«

My Linh Le

Back Office Assistent with a penchant for series, languages & mathematics

My Linh Le

Studium:

still pending

Stationen:

grammar school

additiv pr seit:

2018


»

My job is to relieve our team of as much work as possible and to assist wherever I can. I like the work in the agency very much and it offers me a great experience for my future professional life.

«

Our network

Wir sind Mitglied im internationalen Agenturnetzwerk thenetworkone

International connection

Target group-oriented communication on selected international markets – this is an important success factor for many of our customers. And the central challenge of the coming years. additiv pr is a member of "thenetworkone". A worldwide network of owner-managed agencies with more than 750 members in over 100 countries. This gives our clients fast and flexible access to existing and new markets.

Further information can be found at:

www.thenetworkone.com

Unsere Partner sind echte Kommunikationsprofis. Wir übernehmen für Sie gerne zentral die Abstimmung für Ihr Projekt.

Our partners

Honestly: As a PR agency, we can't do everything. Neither do we want to. That's why we have been working with selected specialists for many years. With advertising, design and internet agencies, editors, translation agencies, industrial photographers, event experts and trade fair constructors. With this network, we are happy to support you in your corporate communications.

Yes – and of course, depending on the scope of your project, we can also coordinate your project centrally.

Any questions? Give us a call: +49 2602 95099-0