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Schwarze-Robitec

The company has more than 120 employees and sold 2,300 installations worldwide: Founded in 1903, the tube bending machine company is represented in many international target markets. The core industries are manufacturing, automotive, shipbuilding, the aerospace and energy sectors.

Task

Constantly increasing competition on national and international markets moved management to seek a strategic realignment of communications. Our task was to increase international awareness of the company continuously.

Solution

The basis of the trade public relations is a press distribution list of over 500 national and international journalists and specialized media customized for the selected target sectors and most important sales countries. These recipients are sent specific product and corporate releases in English. On requests, the journalists also receive information in the language of the target market. This ongoing press work ensures a high awareness level and the positioning of Schwarze-Robitec as an international expert for tube bending machines. additiv pr is also responsible for editing the new customer magazine "InfoPipeline".

Result

Results have far exceeded expectations: Schwarze-Robitech noted well over 100 publications during the first year. 50 percent of them were in German and 50 percent in international specialized media. The company is now also receiving specific sales inquiries from interested parties based on the strategic press work.