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Schöler Fördertechnik

Founded in 1966, forklift truck specialist Schöler Fördertechnik AG with headquarters in Rheinfelden now has over 350 employees at a total of seven locations. The medium-sized business is one of the largest sales networks for Linde Material Handling GmbH and the market leader in its sales territory that covers almost all of Baden-Wuerttemberg.

Task

The aim of external communication for the company is to raise the awareness level within the sales territory. The Schöler brand is to be established as a full-range supplier for industrial trucks and independent customer service. At the local level in particular, the aim is to promote the image of the socially responsible, family owned and operated company.

Solution

The public relations work for Schöler Fördertechnik AG is twofold: trade and local public relations. Specific product and corporate releases are sent to selected distributors. Local events in particular play a leading role in our communications.

Result

The constant public relations work has produced a high awareness level and positioning of the company as a forklift truck expert. Schöler is regularly represented in the relevant local media. The company is perceived of as family owned and operated that assumes general social responsibility. In trade media, Schöler is represented with the specific topics of a premium forklift truck vendor.