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Goodman

The group is a developer, investor and manager of logistics properties on five continents. The company is listed on the Australian exchange and employs over 1,000 people worldwide. In Germany, Goodman is one of the market's leading providers.

Task

The Goodman Group assumed a leading position on the German market in a relatively short period of time with numerous new developments for prestigious customers. Our task was to establish the company in Germany also as an opinion leader that addresses and pushes new topics.

Solution

Based on a strategic communications concept, Goodman was positioned as an assertive expert for logistics properties. Important measures we introduced included background talks with selected journalists, interviews, exclusive property tours, press conferences and the company's new video platform. All PR measures were closely tied together for specific topic setting.

Result

With over 600 publications per year, Goodman had an established presence in the German press as an expert for logistics properties. In addition to leading trade media, the company is also well-known to business journalists and national daily papers.