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EMKA Beschlagteile

EMKA is the global market leader for locking technology for industrial and server cabinets. With nine production sites and over 1,400 employees, the company delivers its products to 46 countries around the world.

Task

The EMKA Group product range includes over 15,000 articles and most of its ales are in international markets. Consequently, the top objectives: raise an awareness for new products in Germany and spotlight them in other important countries.

Solution

By means of a critical definition of product highlights in different business units and development of a strategic subject schedule, communications in seven languages were customized for the respective target media. To be able to reach designers and buyers fast and more directly, we established strategic content marketing.

Result

EMKA reaches their target groups through a wide variety of channels today. In the trade press, the number of publications nearly doubled during the second year of our cooperation.