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Ehrhardt + Partner

additiv pr has handled press and public relations work for warehouse expert Ehrhardt + Partner since 2001. Consequently, the company and its solutions are well-known to the specialist world. At LogiMAT 2014, one of the numerous E+P production innovations was given the "Best Product LogiMAT 2014" award.

Task

To communicate the award optimally, additiv pr developed a comprehensive content marketing campaign with specific measures during and after the show. In addition to supporting press work and journalist support at the fair, the focus was on live communication during the event.

Campaign

The awards ceremony at the fair, the subsequent press conference with over 60 trade journalists and the visit of a Minister for Economic Affairs at the stand - these and other topics were communicated at the specially set up micro site and via the company's own social media channels. additiv pr helped E+P prepare content for the press conference and to realize the corresponding print publications. Local media repeatedly picked up the topic after the fair.

Result

The E+P campaign "Best Product" was convincing. Over 25 media reported on the awarding of the product. After the press conference 16 journalists visited the company's stand at the fair for a personal conversation, including six editors of international trade media. Compared to the previous year, the number of publications was definitely higher: in 2014, Ehrhardt + Partner were mentioned in over 150 publications.