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Egemin Automation

The group located in Antwerp/Belgium has a headcount of 700 worldwide at eight locations. As a general contractor and system integrator for automation solutions, the company has been on the market for more than 60 years.

Task

The focus of our work was on strategic brand development in Germany. At the same time, the aim was to position the international company as an expert for automation solutions on the German market and to build an image.

Solution

In a communications workshop with the Belgium group management and the German managing director, the long-term strategy and a realistic action plan were defined. Through the communication - specifically at trade fairs - Egemin has consistently built their status as expert's in the field of warehouse automation.

Result

An annual evaluation of the actual print and online publications speaks for itself: the equivalent advertising value (= placement of equivalent advertisements of the same size and the same placement) of all publications is ten times higher than the value of the invested PR budget. Consequently, awareness of Egemin in Germany has increased consistently. Following two years of our cooperation with the company, trade journalists are familiar with the company and consider Egemin an expert of automation solutions and regularly contact them.